While Musk hasn’t suggested anything to workaround the payments system, it’s the kind of tactic you can well imagine the eccentric billionaire trying. It’s this situation that kicked off the lawsuit between Apple and Epic Games, with the latter accusing Apple of anti-competitive behavior. They implemented their own payment system within the mobile version of popular online game Fortnite, allowing players to make payments directly to Epic Games, without going through Apple’s in-app purchase system. ![]() Epic Games is the most high profile example of this. ![]() In the past, apps have tried to implement workarounds to the in-app purchase process in order to avoid paying the 30% fee. There have been cases of other apps being taken down for failures in this area, notably right-wing Twitter competitor Parler in 2020.Ĭontent moderation has changed dramatically since Elon Musk has taken over, with reports that the team in charge of this area has been significantly reduced. social media platforms) must have strong content moderation systems in place. Content moderation systemsĪpple’s guidelines state that apps with user generated content (i.e. With that said, the guidelines for listing on the App Store are public, and there are some stand out requirements that could be causing Apple to take a closer look. Will Twitter be banned from the Apple App Store?Īs mentioned by Musk, Apple hasn’t publicly stated why they are considering whether Twitter meets the conditions for listing in the App Store. So while it’s understandable that Musk would prefer Twitter to keep a larger chunk of the revenue to themselves, it’s clearly not an issue that is specific to Apple. Microsoft charges 30% commission for Xbox purchases and 15% on PC apps. It’s fair to add that the Google Play store also takes a 30% cut, as does the Galaxy Store and the Amazon App Store. ![]() The company takes a 30% standard commission on app purchases and additional in-app purchases, though this drops to 15% for subscription revenue after the first 12 months. It’s not a shock to anyone in the industry with Apple’s cut a well known staple of Silicon Valley. It’s this situation which has caused Elon Musk to take a dig at Apple.įor a company that needs every scrap of cash they can get their hands on, having up to 30% taken off the top from the App Store is a bitter pill to swallow. The implementation saw many parody accounts imitating official ones, some of which were downright hilarious, such as an official looking Pepsi account with the handle tweeting simply that “Coke is better.” This was originally suggested at a price point of $20 per month, but later dropped to $8 per month.Īs expected this caused a lot of confusion from existing verified users, media outlets and companies as to how they were going to prove to users that they were genuine accounts. Initially the plan was to remove the original blue check Twitter verification, to be replaced by a new version of Twitter Blue. The monetization of Twitter verification has been the main focus of this, which has had a messy implementation, to put it mildly. On the other side of the coin, Musk has been looking for ways to increase the company's revenue, especially given the dramatic fall in advertising income. There has been a lot of coverage on the situation, with many employees not shy about taking digs at Musk on Twitter. He has already laid off around half of the company, with suggestions that the remaining 3,700 could be reduced by a further 75%. Firstly, there have been massive layoffs at the company which used to boast a headcount of around 7,500. He’s taken some high profile steps to try and plug this gap. Advertisers have been pulling their budgets en masse, with Musk tweeting that the company was losing around $4 million per day. With all of this controversy going on in the background, Twitter has been hemorrhaging cash. It came off the back of the US Capitol being overrun by protestors.Īs well as Trump, Musk has reinstated a number of other banned accounts, including Jordan Peterson, The Babylon Bee, Kathy Griffin (who Musk himself banned) and Andrew Tate. He was infamously banned by Twitter, “due to the risk of further incitement of violence.” ![]() The controversy has also been stoked through an online poll which asked Twitter users whether former President Donald Trump should have his account reinstated. In their defense, Musk and Twitter have continued to release data that shows that hate speech is at all-time lows and engagement is at all-time highs. Opponents have suggested that this will see an increase in hate speech and negativity, on a platform that’s already known for its polarizing discussion.
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